“92% of people trust recommendations from friends and family above all other forms of advertising, up 18% since 2007. Online consumer reviews are the second most trusted source of brand information with a 70% trust rating, up 15% since 2008. Television ads were trusted by only 47%, down 24% since 2009. (Nielsen, April 2012)”
The fact that people are increasingly more likely to trust the opinions of their friends and family over “traditional” media reinforces that we need to work hard to motivate and empower our people to invite their circles of influence to church. There was a day when we could do a mass mailer or television ad and you would be able to move people into your church but those days are increasingly behind us.
Here are some “tools” to invite people to attend with you on Mother’s Day, Sunday, May 12, 2013 to hear Dennis Swanberg:
Attached is a JPEG postcard (or just forward this email) that you can forward to family, friends, co-workers, or neighbors. I am also including a link to a promotional video clip that features Dr. Dennis Swanberg – Video link: https://vimeo.com/63979936.
I cannot wait to see how God is going to show up and show off through the invitations we extend to others.