What Is Your Logo?

August 21, 2011


Dear E-News Friends,

Everyone is looking for just the right logo. Companies spend millions of dollars to find a little icon that will communicate what they offer in a memorable and compelling way.

  • Nike’s logo is a little checkmark-looking symbol we call a swoosh; their brand is success.
  • Apple’s logos is, well, an apple; their brand is smart.
  • McDonald’s logo is The Golden Arches; their brand is pleasure.
  • Mercedes-Benz’s logo is a three-pointed star inside a circle. The company chose a three-pointed start to express their engines’ dominion in land, sky, and sea. Their logo is a star-in-a-circle; their brand is power.
If you were to choose a logo for your life, what would it be?
All four logos are known around the planet, but none of them is the most famous logo in the world, the one symbol that has been around for centuries. You see it on tombstones and T-shirts, chapels and necklaces; it is the single most famous logo the world has ever seen.
A cross.
In John 1:1, 14 the Bible says, “In the beginning was the Word, and the Word was with God, and the Word was God…and the Word became flesh, and dwelt among us.” What we translate in English as “word” comes from the Greek word logos. It is where we get our word “logo.” Jesus is God’s logo.
It is as if God has said, “I want my icon, my character, my representation, my will, my symbol to be wrapped up in one single expression. It is Jesus. He is it.”
Jesus is God’s logo. If you want to know what a life can look like when it is lived with the Spirit flowing from the belly, look at Jesus. On a mountain called Calvary, on a splintered cross, the sin that needed to be cleansed, the price that needed to be paid, was finally and fully paid by Jesus.
At the end of the day, we do not have a program, plan, platform, or product to help the world. We have a Savior. We do not point to success, knowledge, pleasure, or power. We point to a cross.
What is your logo?
This post comes from John Ortberg’s book, The Me I Want To Be, (pages 245-253) which we will be reading together starting on Sunday, September 11, 2011. Pick up your copy at the church.
Love and Prayers,
Pastor Virgil


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